Bettor Safe Campaign Launches Ads in New Jersey Ahead of March Madness


TV, radio and digital ads will educate consumers about the risks of illegal betting sites and improve their understanding of legal online betting

March 10, 2021 (Las Vegas, NV)Bettor Safe New Jersey, the campaign launched by Conscious Gaming last week to educate New Jersians about online betting, will today roll out advertising across radio, television and digital platforms in the state. The four-week ad push aims to inform residents about the risks of illegal online betting and the benefits of the state’s legal sites should they want to place a wager during the upcoming NCAA basketball tournament or otherwise. 

A recent survey conducted by Conscious Gaming on behalf of the Bettor Safe campaign found that about 75% New Jersey adults who have bet online say they will or will consider placing an online sports bet during the NCAA basketball tournament. More than a third (38%) of all adults surveyed in the state – both those who have and have not bet online previously – responded that they will or will consider placing an online bet around the upcoming tournament. This comes as the same survey revealed that nearly 75% of New Jersey adults could not or are not sure if they could differentiate a legal betting site from an illegal website. 

“As interest in online sports betting peaks this month, so too must information about the risks of wagering on illegal sites,” said Conscious Gaming VP of Corporate Social Responsibility & Communications, Seth Palansky. “The Bettor Safe ads rolling out across the state this week come at a critical moment when empowering consumers to know where online betting is legal and how to distinguish between regulated and unregulated sites is key. Through this campaign, New Jersians won’t just learn what’s bad and what’s good but more importantly the tools to be safe, secure and responsible online.”

Bettor Safe is a national campaign that launched with state-specific initiatives in New Jersey and Pennsylvania. New Jersey was one of the first states to go “online.” The state legalized online casino-style games and poker in 2013 and online sports betting in 2018. 

Despite efforts by the New Jersey Division of Gaming Enforcement and legal operators in the state to educate adults about the legal market and put in place the appropriate oversight and regulations to protect consumers and guarantee fair odds, confusion remains. Bettor Safe will augment their efforts by providing easy-to-find, consumer-facing resources about legal online betting, with the Bettor Safe New Jersey website serving as an educational hub for information specific to the state. The campaign provides individuals with the tools to understand where online betting is regulated, how to recognize unregulated sites and seek out legal alternatives if they want to place a wager.

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About Conscious Gaming

Conscious Gaming is an independent non-profit created by GeoComply, committed to utilizing advanced technology to propel social responsibility initiatives. Conscious Gaming’s mission is to leverage advanced technology and insights, to empower corporate social responsibility within our and our partners’ communities. We work with gaming operators, regulators, sports leagues, responsible gaming advocacy groups, academics and treatment professionals, to better protect consumers and enhance responsible gaming. For more information visit,