Among the factors tamping down the legal US online gambling industry are consumer awareness and conflation between state-licensed online gambling sites and unlicensed offshore betting sites. A new initiative launched this week by Conscious Gaming called Bettor Safe seeks to remedy the situation.
Bettor Safe piggybacks on Conscious Gaming’s other efforts in the responsible gaming space, including its multi-state self-exclusion tool PlayPause.
According to a press release, Bettor Safe is “a national campaign to educate consumers about the risks of betting on illegal websites and the benefits of legal and regulated gaming options if they choose to wager.”
Along with a national hub, Bettor Safe kicked-off with two state-specific campaigns, Bettor Safe New Jersey andBettor Safe Pennsylvania, with plans to launch other state-specific sites in the future. The campaign will also feature national media ads and locally focused ads in the two online gambling states it targets, Pennsylvania and New Jersey.
“Bettor Safe underscores Conscious Gaming’s commitment to consumer protection and safety by directly educating individuals about the risks of unregulated online betting,” said Conscious Gaming VP of Corporate Social Responsibility & Communications, Seth Palansky. “This campaign comes at a pivotal moment when American sports fans are gearing up for the NCAA basketball tournament amid a pandemic that continues to push individuals online. Now more than ever we must educate consumers and equip them with the tools to make more informed decisions about online betting.”
A Deep Dive into Bettor Safe
The Bettor Safe website consolidates numerous state laws, regulations, and information into an easy-to-find and, more importantly, an easy-to-understand hub for potential bettors can reference. What would typically take hours of research can now be accomplished in seconds.
The Bettor Safe website houses everything from an interactive map explaining where online gambling is legal and what forms of gambling these states offer to lists of licensed betting sites to images of the state seals required on legal online gambling sites.
