The Bettor Safe campaign is designed to raise awareness so that consumers can more easily differentiate legal from illegal betting sites and make the safe and secure choice if they choose to bet online. The campaign was launched in association with GeoComply, which is committed to strengthening consumer protections.

Consumers betting on illegal sites have no legal protection safeguarding their wager, their identity and their financial information. By entering personal details and payment information on an illegal site, you are handing this information to an unregulated entity that is not subject to government oversight or legal recourse. This means that there is no guarantee that funds deposited into account are protected. It also means that there is no way of knowing whether the game you are playing has fair odds, or whether the odds have been stacked against you. In addition, by choosing to support unregulated operators, your wagers may be supporting illegal activity including money laundering.

If you choose to bet, doing so on a legal site protects your wager and also safeguards your identity and financial information from fraud. Unlike illegal sites that lack regulations and safeguards, legal sites are regulated by state agencies, ensuring winnings are paid out, the odds are fair and that responsible gaming measures are available.

By using a legal site, you are supporting local services and communities rather than funding illegal activity. In states that allow legal online betting, the taxes generated from betting revenue help to fund education, improve infrastructure, support first responders and provide other essential services. In most cases, online betting is done in partnership with the land-based gaming industry or state lottery meaning that when you bet legally online, you are supporting a local industry and local jobs.